What is Cervical Cancer?
The Film: A Wake-Up Call
Cancer se Jeetna Sambhav Hai is more than a slogan, it’s a behavioral movement crafted to drive women aged 30+ to take action through early screening, by dismantling psychological, social, and cultural barriers with empathy, strategy, and clarity.
Our campaign film brings to life the unspoken doubts many women face: “Is this normal?”
Through a relatable story, it helps women recognise early signs of cervical cancer and encourages them to act not later, but now.
The film exposes a deeply ingrained cultural behaviour - women normalising health issues and prioritising familial responsibilities over personal health.
Know the Symptoms
If you’re experiencing any of these signs, it’s time to get tested:
Get Screened
A simple screening test listed below can detect cervical changes before they turn into cancer:
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Who should get screened? > Women aged 30–65
How often? > Every 3–5 years
Where? > At your nearest health center or hospital
Understand the Risk Factors
Certain factors increase vulnerability:
Long-term infection with HPV (Human Papillomavirus)
Early marriage or childbirth
Multiple sexual partners
Smoking or weakened immunity
Lack of regular screening
Treatment is Possible
India is home to the second-highest number of cervical cancer patients.
However, 95% of the women who acted on early signs of cancer have defeated the disease for good.
From non-invasive procedures to advanced treatments like surgery, radiation, or chemotherapy, options exist. But they work best when the cancer is caught early.
The Data Speaks
Second most common cancer among Indian women
Every hour 9 women in India die from cervical cancer
Over 75,000 new cases are reported annually
Most deaths occur due to late diagnosis and low screening rates
How to Get Screened for Cervical Cancer?
Take the First Step
Cervical cancer is preventable and treatable when caught early. Whether it’s getting screened, tested, or simply starting a conversation it begins with one step
