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Pe Dhyaan

Early Detection Can Save Lives!

Beyond the pink ribbon lies a deeper story. A story of hope blossoming from awareness. Gaanth pe Dhyaan takes you on a journey through the breast cancer screening movement, revealing its power in early detection and its ripple effect on lives. It’s a reminder that early detection helps save lives.

Event snapshots

Embark on a visual journey through our Breast Cancer Awareness campaign – 'Gaanth pe Dhyaan.'

Join us in spreading the message of vigilance and support, one picture at a time. Together, we stand strong against breast cancer.

Meet the medical experts

Meet the culinary experts

Tata Trusts invited regional chefs to cook up a dish with local flavours and which has a propensity to form lumps if adequate care is not taken. This cooking analogy was applied to nudge women to pay attention to lumps in their breasts. Know more about these culinary experts and the cooking tips they have shared:

Santa Sarmah

Santa Sarmah

Ananya Banerjee

Ananya Banerjee

Priya Gupta

Priya Gupta

Sailaja Aechuri

Sailaja Aechuri

Varaprasad Karthyaeni

Varaprasad Karthyaeni


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Laeba Ashraf

Laeba Ashraf

Community speak

How to do self-examination of breast

Factors that increase your risk for breast cancer

In India, breast cancer is the leading cause of mortality due to cancer, in women. Significant number of lives could be saved if breast cancer is detected early. Stay vigilant for factors that can elevate the risk of developing breast cancer:

  • factors age factors age

    Increasing age

  • factors family history factors family history

    Family history of breast cancer

  • factors obesity factors obesity


  • factors alcohol factors alcohol

    Harmful use of alcohol

  • factors mutations factors mutations

    Genetic predisposition

  • factors menstrual cycles factors menstrual cycles

    Early onset of puberty

  • factors radiation factors radiation

    Exposure to environmental factors eg. Radiation and /or other carcinogens

  • factors breastfed factors breastfed

    Post-menopausal hormone therapy

How can you reduce your risk for breast cancer

Here are a few lifestyle changes that can help reduce risk of breast cancer*

*References available on request ** Lancet .2002 Jul 20;360 (9328):187-95. Collaborative Group on Hormonal Factors in Breast Cancer Study